Personally, I think his genius is in pointing out the things we may already know - or suspect - which makes what he says all the more meaningful and relevant to his readers. That's simplifying it of course, but his advice, insights, tips - whatever you want to call it, can often easily be put in to practice. Sometimes immediately.
He's had some great articles recently - and I think there are some lessons that can be learned as it applies to real estate marketing, or real estate blogging - if there's a difference.
"The last interaction" - Posted January 24th
My Nutshell: Good first impressions are useless if the last impression is bad.
This is a great post - it shares a personal anecdote, it's an identifiable situation (from a consumer and service provider’s perspective) and it highlights something that could end, or extend, a potential long term relationship - the last interaction.
Real Estate Takeaway: New clients are good, repeat clients are great. Same with referrals. Improve the odds of repeat business and referrals by having great last interactions. Godin even has a real estate example in the post - bonus! As he mentions, that follow-up call does matter. What can you do ensure you always have a great last interaction (for now)?
"Just say it" - Posted January 26th
My Nutshell: No nutshell for this post – it’s short and sweet, just read it.
Blogs are a great medium to learn by doing, no need to wait until you've figured all the angles out. And if your high school English teacher has something to say, they can start their own blog and be perfect over there.
Real Estate Takeaway: If you're thinking about starting a real estate blog - and you don't think you're writer - print "Just say it" and keep it by your keyboard. Why wait? Start writing!
"Needle in a Haystack marketing" - Posted January 28th
My Nutshell: Use the internet to share expertise and solve problems, for one or for all.
This is a follow-up post to an iPhone tip Godin shared, and demonstrates how the internet can be a powerful place to share info and help solve problems. Even very specific, niche problems. This isn't a new concept - user forums and community knowledgebase’s can be valuable resources for sharing experiences and learning about issues, tips, tricks, solutions, etc. Blogs can accomplish the same thing.
Real Estate Takeaway: Start your own real estate knowledgebase on your blog. Answer the questions you always get asked. Clear up misconceptions about the industry. Take the mystery out of real estate mysteries. If you know of some problems, create some solutions.