Real estate agent sites and blogs come in all shapes, sizes and colors.
But one thing they all have in common is an About page. Whether it's an online biography, a bullet point list of accomplishments, or a full CV - it's probably the place your visitors are going to look to see who's writing all this stuff.
Or who's representing a listing. Or who may get the chance to represent them as a buyers agent.
Regardless of who's looking, it's an opportunity. A chance to get more personal with your web visitor.
And a boring, slapped together bio just won't cut it. It's too easy to get more info about another agent that's willing to share, seems more interesting, is more compelling, or is doing something a little different that makes them stand out.
Provide Opportunities For Connections
A well crafted About page or Bio can be a catalyst for connections with your readers. We're naturally attracted to like-minded individuals with shared experiences, and often the connections are already there. These affinities just have to be brought to light.
College rings tell everyone around you that "I went this school!"
These same rings tell a fellow alumni "I'm your classmate."
(insert silent nod)
The more opportunities you provide to identify a connection, the more likely it will happen.
Having said that, I wouldn't advise throwing out every group, organization or club you have ever belonged too - in fact, I'd think the more specific you are, the greater the chance for a deeper connection.
Same college, good.
Same college and the same graduation year, great.
Same college at the same time in the same dorm! List my house, brother/sister!
Providing these details and experiences will allow others to make the shared connection, and the relationship has begun.
So... is your About page laying the groundwork for a connection?
Next Post - some specific ideas for what you may want to highlight in your bio, besides your school.
Also, some visual ideas for shaking up your bio. Like, instead of just saying you and team support Breast Cancer Research - post a photo of your team in the Run For The Cure.
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